Using a point-in-polygon technique to isolate geolocational data from MetLife Stadium, MediaMiser monitored tweets sent only from the venue and its parking lot during Super Bowl weekend and in doing so, collected thousands of tweets from those who were on-hand (and had geolocational services enabled on their device) both before, during and after the game.
Super Bowl XLVIII: Tracking Tweets From Inside MetLife Stadium
by David Wallace | Feb 7, 2014 | Internet Infographics