4.5% of coffee consumed worldwide came from Rainforest Initiative farms last year. Such initiatives began as alternatives to exploitative traditional business. But higher production exposes the tension between being a viable alternative and becoming part of the mainstream.
Learn more about the coffee trade in this infographic by topmanagementdegrees.com.
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Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.