If you want to connect with B2B buyers, you must contend with numerous obstacles to break through the noise and set meetings. Deciphering buyer decision roles, navigating purchasing processes, and standing out in a sea of content, emails, and social media messages is a challenge.
But buyers do want to hear from you. Eighty-two percent of buyers say they accept meetings with sellers who reach out to them, according to the RAIN Group Center for Sales Research. You just have to know how best to reach them.
When planning your buyer outreach, it works best to view it through the lens of the five Ws: Who, What, When, Where, and Why. You’ll need to know:
In this infographic, discover a framework for breaking through the noise and making meaningful connections with B2B buyers.
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David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
