This infographic demonstrates the changes in SEO over the last 18 months with Google’s Penguin and Panda updates, calling upon more creative content marketing that engages with your target audience – not just the search engines.
Audience comes first and the power of Social Media should not be underestimated when you’re looking to reach new users.
Combined with the use of visual content whether it be in the form of video, photos or an infographic, your posts can go viral reaching friends and friends of friends of those who originally viewed your post.
This may mean a reshuffle of your SEO team, as shown, to include more Social Media and Graphic Design but it’s well worth the work, after-all you’re looking at an infographic right now, and this looks like a trend set to stay.
David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
