Chatbots are the future of marketing, and it’s already greatly affecting the present. As of 2017, the chatbot market has grown to $864.9 million in value, and it’s expected to continue growing exponentially. It’s said that by 2020, around 40% of mobile interactions will be managed by chatbots.
They have seen most use so far in ecommerce, while insurance, healthcare, retail, hospitality, logistics, recruitment, technology, and other industries mostly for customer service and marketing. Email marketing has now been superseded by chatbot marketing due to its higher open and clickthrough rates, thus potentially leading to more conversions. Messenger marketing is now easier than ever with chatbot platforms like MobileMonkey allowing users to build their own chatbot in under 5 minutes.
Learn all about why chatbots are the future of marketing in the following infographic.