Device fingerprinting takes note of characteristics of your device, such as browser, fonts, and what your browser talks to, and identifies you. Once identified, you are tracked on your journey through cyberspace. In a recent experiment, 94% of users were able to be tracked using device fingerprinting. Not only is this legal, but it is used by online marketers to garner a bigger bottom line in their sales departments.
It’s not all bad, however. There are some good and bad uses this technology can be used for. Web Design Degree Center has put together the following infographic that looks at this in more detail.