With 77% of the US population reliant on mobile gadgets like smartphones, it’s a mistake not to take advantage of this technology for your advertising needs. Perhaps one of the most conventional uses of smartphones is accessing social media accounts. In fact, 60% of social media activities are done on mobile devices. If you want further motivation to go mobile for your advertising efforts, specifically on social networks, keep in mind that mobile ads were found to generate more than 1% click-through rate compared to traditional display ads.
Learn more about the numbers behind mobile advertising, as well as the trends to watch out for within this infographic from Connext Digital.