As business owners and marketers, we all fear the inevitable “bad review.” A single bad review can spread like wildfire, instantly changing and damaging the way that clients view your brand. The following infographic by SOCi looks at the economics of a bad review and shows just how important managing your reputation online is to your business.

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The Economics of a Bad Review

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.