SEO and content marketing isn’t just about creating compelling content, but having it written from an authoritative author. One way to showcase your authority within a specific niche or industry is by associating your author profile to every relevant piece of content you’ve ever written. Google has provided an easy way to connect your content through your Google+ profile and benefit from that association.

Learn more about the history of Author Rank and Authorship from the infographic below by Internet Marketing, Inc.

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The Facts Behind Google Author Rank & Authorship

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Mat Siltala

Founder of Avalaunch Media, @Matt_Siltala specializes in Social Media, Viral Marketing, Branding & SEO and is a regular Search Industry Speaker.