The world of analytics has come a long way from its humble beginnings. Many digital marketers and webmasters rely on Google Analytics to learn how users are finding and interacting with their sites.

Google recently announced that the current version of Google Analytics (Universal Analytics) will stop processing data in the second half of 2023, with the user interface shutting down in 2024. Users will have to move over to Google Analytics 4 if they wish to continue to use Google for their analytics needs.

Learn more about the future of Google Analytics 4 in the following infographic, courtesy of InfoTrust.

[Click here for full size version]

The Future of Google Analytics 4

Brian Wallace

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide and virtually, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present. He joined the SXSW advisory board in 2019.

Share On Social Media