For many of us, the days of stepping out onto the cold, busy streets on a festive evening in order to go to shops to buy Christmas presents is long gone. In the age of superfast broadband, why put yourself through the hustle and bustle of late night shopping and weekend madness to get your Yuletide gifts? All the shops you could possibly need are at your fingertips in an instant!
Online shopping is becoming easier all the time, with a staggering 20% of all online sales being made through a mobile device. It’s no wonder that Brits are increasingly turning their backs on high street retailers. But is this to the detriment of the shops? In 2011 5,268 stores were closed, which equates to 14 stores per day!
So, do you prefer to wrap up in your scarf and gloves and get out to the high street to buy your Christmas goodies or are you a festive surfer?
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Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
