In this infographic, DQ Global illustrates the longevity of data and the rate of decay to business information. The impact of data decay cannot be underestimated. Each year, UK businesses waste £220 million sending mailings to the wrong people. For example, if someone has moved house or passed away, that mailing is a complete waste of money. The same applies if your database contains duplicate data.
The Half-Life of Data
by David Wallace | May 19, 2014 | Internet Infographics