In this infographic, DQ Global illustrates the longevity of data and the rate of decay to business information. The impact of data decay cannot be underestimated. Each year, UK businesses waste £220 million sending mailings to the wrong people.

For example, if someone has moved house or passed away, that mailing is a complete waste of money. The same applies if your database contains duplicate data.

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The Half-Life of Data

David Wallace

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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