Today, logos have become more sophisticated, compelling, and powerful. Even if they appear minimalist, the meanings and emotions evoked by branding are painstakingly orchestrated.

The angles, colors, and fonts are chosen carefully. Even the lack of pixels can elevate a logo, considering how much branding can rely on negative space.

This infographic by explores the hidden meanings and stories behind 50 iconic logo designs.

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The Hidden Meanings and Symbolism of 50 Iconic Brand Logos

David Wallace

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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