With influencer marketing, you can go big (celebrities, rich & famous) or you can go small (industry experts, bloggers, and niche-market personalities), Whatever option you choose, influencer marketing can impact on your business significantly. The following infographic from One Productions looks at the differences between macro and micro-influencers, and the benefits of influencer marketing – along with a general outline of what you can expect to pay to work with the various types of influencers.
[Click image for full size version]
