Today, as online marketplaces in the sharing economy disrupt the traditional ways of conducting business by removing the middleman, it is imperative that we understand the transformative power of the marketplace business model. After Airbnb and Uber paved the way for marketplaces and on demand businesses, many startups are being conceived along the same business models that allow suppliers and consumers to interact and create value for one another at an unprecedented scale.

Here’s a look from Click Labs at what a marketplace is and how it may very well be our future.

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The Marketplace Business Model

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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