Brands strive for a good reputation that earns valuable word-of-mouth marketing and all benefits of having positive recognizability. A new infographic from the Qualtrics team shows us which brands have achieved the approval and recognition of Americans as well as details on how they may have done it.
The infographic is based on data collected in Axios Harris Poll 100 which asked for ratings on companies on the following topics: character, culture, ethics, citizenship, trust, trajectory, vision, growth, and products & services.