Being stuck at home, many consumers are experiencing digital fatigue which is probably why response rates have been so low. Sales and marketing organizations should consider leveraging offline engagement to cut through all the spam and misinformation online. Print advertising is the most trustworthy channel of communication and shouldn’t be disregarded by B2B companies.
Check out the following infographic from Postal.io for more reasons why B2B organizations may want to consider joining the offline revolution.
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