Being stuck at home, many consumers are experiencing digital fatigue which is probably why response rates have been so low. Sales and marketing organizations should consider leveraging offline engagement to cut through all the spam and misinformation online. Print advertising is the most trustworthy channel of communication and shouldn’t be disregarded by B2B companies.
Check out the following infographic from Postal.io for more reasons why B2B organizations may want to consider joining the offline revolution.
[Click here for full size version]
David Wallace
David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
