Gone are the days when marketers use to seek out customers with cold calls, trade shows and print and TV ads. With the cost of traditional marketing increasing and the effectiveness decreasing, it is hard for traditional marketers to generate the ROI that their business expects from them. This is why traditional marketing methods have taken a back seat lately and has given way to new marketing method known as Inbound marketing. Inbound marketing completely turns the traditional marketing methods on its head.
If you want to learn the fundamentals of Inbound marketing and how it works and why it is effective, then here is an infographic by Branex that will change your mind about inbound marketing.