Brand recognition is at the top of the list of marketer goals, so choosing an iconic company name is one of the most crucial pieces of the puzzle.
That’s why this infographic from Qualtrics is so surprising. Many of our top brands with the most recognition, had previous names. We can track a companies naming history through this timeline style graphic.
[Click here for full size version]
Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
