As digital marketing continues to skyrocket, many businesses wonder which marketing avenue is the best investment. Traditional print marketing is tried and tested, but comes at a much higher cost—and the ROI is more difficult to measure. Digital marketing, on the other hand, gives businesses more flexibility in their campaigns, allowing them to easily customize their content to the target audience in real time (and reach a far wider audience while they’re at it).
So how do you know which is right for you? The answer depends partly on what you’re selling and who you’re trying to sell it to. But most marketers agree on one thing: the most effective campaigns combine the two. When you allow digital and print to complement one another, you get the best of both worlds.
For example, flyers are one powerful marketing tool that easily cross both media: you can design a beautiful flyer, with an online flyer maker, that can be both held in the hand as well as shared online.
Here is a quick breakdown of the pros and cons of digital vs. print marketing, to help you determine the best balance for your business.
[Click image for full size version]
David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
