There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgements are made on visual perceptions, the importance of choosing an appropriate logo for your business becomes all the more important.

In this infographic, Colourfast looks at the psychology behind logo designs.

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The Psychology Behind Logo Designs

David Wallace

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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