When you think of marketing, you probably don’t associate it with cults. The two are rarely compared, however, they are more similar than you might think. Both employ very strategic tactics to gain members and consumers.
Check out the infographic below to learn more about the psychology of cults and marketing.
[Click image for full size version]
Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which successfully launched in May 2024.