When you think of marketing, you probably don’t associate it with cults. The two are rarely compared, however, they are more similar than you might think. Both employ very strategic tactics to gain members and consumers. Check out the infographic below to learn more about the psychology of cults and marketing.

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The Psychology of Cults and Marketing

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018.

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