There are several phrases commonly used to define customer churn: defection, attrition, termination. Regardless of what losing a customer is called in your company, it can be one of the most frustrating experiences for senior leaders to deal with. Customer churn can weigh on office morale, serve as an indicator of product or service issues, or be a sign of weak links within your team. While these are all adverse side effects of losing customers, the most damaging is its impact on your company’s growth rate and the future valuation of your business.
Learn more about how much customer churn affects your company’s bottom line, with this infographic by Satrix Solutions.
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Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.
