With around 44 million cupcakes consumed in the UK last year, MoneySupermarket takes a look at this iconic little dessert and the reasons behind its phenomenal popularity. The huge range of different cupcakes available means that there’s one to suit every taste and every budget.

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The Rise of the Cupcake

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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