Slacktivist, a term coined by Dwight Ozard and Fred Clark in 1995, simply means “doing something in support of an issue or cause that requires minimal personal effort.” But, is there any value in slacktivism?

Can 500,000 people on Twitter actually change something? Or is hitting the streets and protesting the only real way to cause social change? Sortable takes a look at the rise of slacktivism, and the power this movement has.

The Rise of the Slacktivist

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.