Measuring ROI for social media programs can be a difficult task for marketers. While marketers are increasing resources to different social platforms, there remains the struggle to determine whether these investments are worth it. For example, it’s hard to see how much revenue a Facebook post has brought in, or whether a Tweet has increased your bottom line. Instead of focusing on likes, shares, and followers, marketers must find meaningful data that reveals whether their content is working.
The following infographic from MDG Advertising offers tips and techniques that will help you know whether your social efforts are increasing revenue or whether it’s time to step up your game.