Viral marketing, as we know it today, has evolved over time. And thanks to researchers like Jonah Berger, we know how. The facts they have uncovered after studying the science behind virality help us understand what makes some content pieces tick. To sum up the works of viral scientists like Jonah, and to help lay foundation for your next digital campaign, OutGrow has created an infographic which tries to explain virality in a clear and engaging manner. They also explore the various elements that work in tandem to make content shareworthy.