By 2020, Gen Z would account to 40% of your consumers. This future generation which is born after 1995 is highly enthusiastic and believes in consistent innovation. Obviously, the way you engage and sell to millennials may not work with your audience belonging to Gen Z. The following infographic by QeRetail is designed to help you in planning effective marketing strategies targeting this specific young and enthusiastic group of buyers.
The Ultimate Guide to Generation Z Marketing Strategies
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