When was the last time you clicked on an online ad? Never? Well boy are you in for a surprise! 45.5% of people have trouble differentiating between online ads from normal search results, and close to 2/3rds of the people who search for commercial keywords click on paid ads over Google’s Search results. This isn’t surprising, considering how new ad formats now have more real estate on those search results you make – up to 85.2% of the pixels above the fold.
This infographic by WordStream shows how online advertising has gone a long way since the days of obnoxious banner ads. Slowly but surely, a shift from free clicks to paid ones is happening.