Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic.
In a current study, The Influencer Marketing Factory analyzed 60 profiles that are active on both TikTok and Instagram Reels and compared their overall performance. These 60 profiles all range anywhere from 20,000 to 50 million followers on their social media.
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