When users are searching on Google for things like “pizza restaurant near me” they are clearly indicating to Google that they need a local result. Google takes their location and displays 3 map results for local pizza restaurants plus a whole host of additional results, if selected.

If a local restaurateur can appear in one of those 3 map results, they are giving themselves a great chance of attracting more local customers. This is why optimizing for local search is so important.

In the following infographic, Ever Increasing Circles takes you through the 8 core steps small business owners and local marketers should use in order to help improve their chances of local search rankings.

[Click here for full size version]

Top 8 Local Pack Finder Ranking Factors

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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