When users are searching on Google for things like “pizza restaurant near me” they are clearly indicating to Google that they need a local result. Google takes their location and displays 3 map results for local pizza restaurants plus a whole host of additional results, if selected.
If a local restaurateur can appear in one of those 3 map results, they are giving themselves a great chance of attracting more local customers. This is why optimizing for local search is so important.
In the following infographic, Ever Increasing Circles takes you through the 8 core steps small business owners and local marketers should use in order to help improve their chances of local search rankings.