Trade shows provide a unique opportunity to connect with prospective clients and partners face-to-face, and if done right, they are worth the investment. There’s a lot that goes into a successful trade show, and simply showing up won’t cut it. To maximize your ROI, you should develop a clear plan for before, during and after the show.
How will you encourage attendees to visit your booth? What do you need in your booth to turn a casual passerby into a client? What are your marketing goals for this trade show and how will you achieve them? Use this Trade Show Playbook from Halo Brand Solutions to get started.
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David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
