Recently Facebook has been accused of failing retailers. Due to its declining organic reach, it has become harder for retailers to gain marketing profits out of it. An increasing rate of fake likes has further made Facebook a minefield for retailers.
Retailers must understand that Facebook is designed for peer-to-peer communication among users. They must adapt strategies to drive word-of-mouth brand promotion and convert their buyers into social brand ambassadors. The following infographic shared by Technians will help you better understand how to use Facebook to generate sales for your business