Developing a successful search engine marketing campaign is already a daunting task. Add a franchise business into the mix and it becomes even more difficult. The franchisor and franchisee need to agree on their digital marketing strategy. The following infographic from NetSearch Direct looks at the unique challenges franchises face with search marketing.
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Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.
