The survey data presented in this report was collected from 1,000 users based in the US who submitted an online survey in December 2021. The target audience was users between 18 and 54 years old, with a focus on Gen Z and Millennials.

The Influencer Marketing Factory’s goal was to understand their preferences when it comes to online shopping behavior and preferences, live stream and overall if and how they shop on social media.

US Social Commerce Habits in 2022

David Wallace

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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