Pinterest – you either like it or hate it. Chance are if you are a guy, you’re in the hate group as Pinterest’s users are mostly comprised of women.
Male or female, one thing marketers and brand managers cannot ignore is the fact that Pinterest has provoked a resurgence of web site referrals, which have been trending downward since the advent of other social sites like Facebook and Twitter.
The details included in the following infographic, published by Modea, will help you better understand this audience and ultimately, the undeniable impact of Pinterest as a referral platform.
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