When’s the last time you were pleasantly impressed by a store’s selection of music, by its color palette, by its displays or even by a specific scent? Chances are, not very recently. Visual merchandising is a very challenging undertaking and you rarely see stores that leverage more than one sense effectively. While many stores might have an interesting visual design, choice of displays and overall aesthetic feel to them, they fail to leverage more senses.
In this infographic, Zen Merchandiser covered the 5 main senses and how to effectively tap into them to help you implement a great visual merchandising strategy and ultimately get people to spend more time and money at your location.
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Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
