Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically Google) each time an ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.

Learn all about PPC in this infographic from Verve.

[Click here for full size version]

What Is Pay Per Click (PPC)?

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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