In early 2012, the Idea Group at Communispace had conversations with hundreds of members of the agency’s private online communities about what made them confident (or not-confident) about their ability to make purchases this year. They found that overwhelmingly, personal factors such as savings and cash on hand much more heavily impacted consumer confidence than macro factors like the economy and stock market – and that 2012 was characterized as a year to spend, not to save. The following infographic provides the details.

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What’s Driving Consumer Confidence in 2012?

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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