What’s your brand archetype? Are you a Hero brand like GoPro, or an Outlaw brand like Harley Davidson? A Caregiver brand like Volvo, or a Regular Guy like Chevrolet? Archetypes are characters that are part of our collective story. In this infographic by Sol Marketing, learn how to anchor your brand’s character with an iconic archetype people know and understand to create a brand that resonates, is authentic and connects with people.
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