In today’s economy, attention is power, influence, and profit. That’s why the world’s top brands put major time and attention toward their social media presence. Social media recognition might be the most powerful marketing tool in the kit.

The team at Qualtrics reveals which brands have mastered their online presence by ranking brand follower numbers across Instagram, X, TikTok, and Facebook. Their chart shows the number of followers brands have on each platform, as well as the average number of followers overall.

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Which Brands Have the Most Followers on Social Media

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.