NapLab’s mattress brand ownership infographic is a great example of a chart that makes a complicated topic instantly easy to understand. Their new graphic uses a clean “family tree” layout that clearly labels which mattress labels are owned by which parent companies.
It is laid out to guide us from the most dominant companies that own the largest number of brands to the lesser-known niche-market companies at the bottom of the graphic. Clear, transparent information helps mattress shoppers understand the realities of the industry. Mattress shoppers can also bookmark this graphic as a quick reference while shopping, since you can spot each brand’s logo at a glance to see who owns it.
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