For years branding belonged to B2C sites. B2B sites were mostly bland, formal and lacked a distinct brand flavor. But it’s 2020. And as customers get used to superior, self-service experiences, B2B brands cannot afford to be behind the curve.
The stats and info in this infographic from TheCommerceShop throws light on why branding is essential for B2B and how it can propel long-term growth.