Branded feeds are overcrowded, so brands now cut through the noise with the real stuff: user-generated content (UGC).
UGC is word-of-mouth for the digital age – trust-building, conversion-boosting, and scalable without a studio budget. Any original photo, video, review, or testimonial your customers post about you – none of it is scripted by a marketing team.
And it converts – shoppers are more likely to buy a product they first saw via UGC. People trust real people more than polished marketing. Brands need fresh content daily; UGC delivers exactly that – cheaper, faster, and way more authentic.
This infographic shows that 60 % of consumers view user-generated content as the most authentic, nearly 10× more persuasive than influencer posts. Seventy-two percent follow brands that share it, 86 % deem those brands trustworthy, and short customer videos top credibility at 76 %, especially among Millennials and Gen Z.
UGC lets creators earn without needing a massive following. If you’re eyeing this space, either as a budding creator or a brand ready to ride the UGC wave, taking a look at the industry data will point you in the right direction.
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Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.
