Online reviews for hotels have become far more important than hoteliers might assume. For hotels to sustain a profitable return on investment there are so many factors they must maintain. Online presence and reputation is one of those.
Engaging with your hotel customers on hotel review websites shows that you are active & willing to hear good feedback for your hotel as well as resolve any negative experiences. Whether your review profile is positive or negative, a well-managed account can become a center stage for additional marketing strategy for your hotel and customer service experience.
To learn more about the importance of online reviews for hotel industry read the below infographic from Maiden Stride.
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