We live in a day where the more you know about someone, the better. For retailers this couldn’t be more true. Today, retailers are picking up on your shopping habits and using them to custom tailor coupons and offers specifically with you in mind.

For most, this is a win/win situation. According to information in the following infographic by Camcode, consumers received savings of up to $4.6 billon in 2011. Retail stores saw a 33% increase in revenue from this. Why? Because they’ve trimmed the fat and given consumers exactly what they need. No more searching for the right offer, they are now coming straight to you.

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You Are Not Special But Your Purchases Are

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018.

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