Nutrition labels are the primary way for consumers and food manufacturers to have a conversation about what’s actually in the products that we are buying to consume. However a large percentage of consumers (48%) find confusion and distrust in food labels.
C+R Research has created a comprehensive infographic that serves as a guide to help educate consumers on the ingredients in the food they are buying. The graphic takes a look at nutrition labels as a whole and how much they matter to a consumers perception of a brand.