It is clear that the day of the traditional celebrity is numbered. The YouTube celebrity is gradually becoming more influential. Marketers and others trying to hang on the coat tails of celebrity cannot ignore this. If they do so, they will gradually fade into insignificance.
The folks at Influencer Marketing Hub have created the following infographic titled “Why YouTube Stars are More Influential than Traditional Celebrities”.
[Click here for full size version]
Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.
